What Market? Is there a market for selling your property? Yes, there is and it comes down to one thing ….price. We used to say the 3 words of Real Estate were location, location, location. Now you can say price, price, location!

In actuality there are 3 things that  do impact the sale of a property–  location, condition and price. Price is the centerpost. You can’t change a location of a home. Price on the other hand can help to make any changes to the condition of a home by spending money to fix the condition. And, of course, by adjusting to or choosing  a very competitive price that reflects the condition you can put your property in the best of selling positions. This market is very much about market price position.  Here’s an example: a seller chooses to not make any physical changes in the property. The property could have used quite a few. The location was a convenient walk to lots area. Instead they priced it at a price that reflected the cost of the updates off the list price.  It was sold within 5 weeks of listing. It also had many more showings than most of the homes in the price point range because it offered more to the potential owner. Knowing the market, using stats, lots of internet exposure and cross referencing helped this seller to put the home in its best market position.  

This market demands more of all! In order to succeed you need to compete very differently than ever before.  Those of us who have seen the up and down markets of the past know price will always drive any market…whether fast or slow or good or bad.  Another interesting area I will talk about is the use of the internet when selling or buying a home. It’s fascinating! Wait until you see the statistics…amazing indeed.  Remember if you are considering selling…and you want to sell you need to be at a need to sell price.

Maureen Spriggs
Coldwell Banker